Brainstorming for Travel Agencies – Borrowing from your Competition
New ideas can sometimes seem hard to come by. Whether you are looking for a new angle on marketing your travel practice, or a new product idea for a particular demographic, finding exactly the right...
View ArticleBrainstorming for Travel Agencies – Ideas from Clients and Associates
Clients are a great source of new ideas. Their travel ambitions are the stuff of which your practice is made. Their hobbies, interests and pursuits are fertile ground for ideas for marketing to other...
View ArticleBrainstorming for Travel Agencies – Pop Culture as a Resource
Travel agents do well to bring popular culture into your brainstorming sessions. Remember, however, brainstorming is not daydreaming. Rather it is an active attempt to disrupt stale patterns of...
View ArticleBrainstorming for Travel Agencies – Peer Groups, Trade Shows and other Markets
Immersing yourself in the culture of travel is a good way to provide the right side of your brain with creative fodder for brainstorming. One way to keep yourself current and fresh in the travel...
View ArticleBrainstorming for Travel Agencies – Creative Brainstorming Techniques
A few responses to this week’s series on brainstorming for travel agents have asked about the best way to brainstorm in a group. Here are some techniques that have worked very successfully. Like...
View ArticleAnalyzing Travel Agency Mistakes
Regardless of their intrinsic value as learning lessons, travel agency mistakes can be costly. Whether it is an airline ticket booked to the wrong destination, or the missed deadline or the client...
View ArticleDifferentiation
Travel agents putting together a marketing plan for their travel agency are sometimes stymied by the concept of differentiation. In essence, differentiation is that collection of key attributes that...
View Article
